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    Entries in tea (5)



    Have you published your own book? Have you been involved in a crowdfunding campaign? I am trying to raise funds for the illustrations of the forthcoming first book on tea. At the same time, I should write on a regular basis. And now the issue of putting everything together, crossed my mind... ;)

    From my latest update from the crowdfunding page on GoGetFunding:

    The caricature of Jean-Luc Picard by John Cox could end up at the end of the first book on tea.

    The first book will be on plain black teas, e.g., African flower tea (translated from Swedish, with no flower in it), Assam, Ceylon, Keemun, Nilgiri, Yunnan, etc. The second book will be on flavored and special teas like Earl Grey, Lapsang Souchong and Pu-erh. This image could be a nice segway (pun intended) to the next book...

    After talking with John regarding the progress of the crowdfunding campaign and introspection on my office hours, energy level, and the recommended self-publishing process by book experts, I have decided to extend the time table to next year around Independence Day on the Fourth of July, 2017. I will have some kind of event on December 16, 2016.

    I said in my first update on December 14, 2015, that in order "to kick-start this project, I need about a couple of grand (>2000 USD $), for work of art, illustrations, editing services, publishing fees, marketing activities, etc." I have come to the insight that I need to find a designer for the book and it could take plenty of time and financial resources. I am OK with wearing many different hats as a rational "Mad Hatter" (writer, self-publisher, marketer, former purchaser turned into sales guy, fundraiser, etc.), but thinking of the daunting job of putting all the stuff together into a great looking book, is getting me a bit stressed out at the moment. I am looking forward to a "never-ending tea party"... ;)

    In order to get back on track, I will start tomorrow (June 25) to write in my copy of The Freedom Journal for 100 days.

    I will tell you more about my forthcoming first book on tea, in the next episode of EGO NetCast, and in a live streaming session on Snapchat (my username, TeaPartyMedia) during the Midsummer weekend.

    Backers, supporters and book launch team members will be invited to a private Google+ group and a Facebook messenger group.

    I would appreciate it very much if you continue to spread the good word on this crowdfunding campaign to your fellow tea drinkers, friends, family member, co-workers, and potential coffee drinkers we could convert to "the second most popular beverage in the world"...



    It is refreshing to see that you could turn an attack against your establishment, into a viral video ad, positive buzz and a new product (Bumbling Burglar's "So Good" Pastrami Sandwich). That is the real "taste of sweet revenge"! Could you have (freedom) fries with that, or should it be a pickle?



    Please share your examples on how to turn a bad experience into a positive thing for your business!

    Maybe I should try test crowdfunding for my next visit to the United States of America, on my quest for the perfect pastrami sandwich, testing chile pepper products, and exploring places serving great tea...



    It is time for spring cleaning! ;)

    Fats Waller - Spring Cleaning


    After I have gone through all the stuff (trash, tickler file and reference material), I will review my new projects, e.g.:


    • Setting up a foundation / organization called Americanized.


    In order to get into the groove again, I will test out the following:



    During my late spring break / early summer mini-vacation, I will continue to read The Republic of Tea.

    The Republic of Tea book & a cup of Assam Golden black tea. #teaftw

    The Republic of Tea book & a cup of Assam Golden black tea. #teaftw


    See you later! In the meantime, please check out:



    fabs# - happy spring mix (:



    After reading Jenny Bhatt's post, Reader Question: Turning a Hobby into a Business, it is (high tea) time to take my passion for tea onto the track of doing business with other tea enthusiasts. I will combine my 10+ years blogging experience of creating online content with a longtime consumption of the beverage from the plant called Camellia sinensis. Rachel Parker: I am ready to "eat my Wheaties"! ;)

    For X-mas, I got an e-book reader (Letto) designed by Bookeen (Cybook Odyssey).

    Ebook reader designed by Bookeen.

    Ebook reader designed by Bookeen

    Now it is time to learn all the features (e.g., how to download a book with Adobe Digital Editions) and do research on the self-publishing industry and e-book market. What could I learn from Seth Godin's new Kickstarter project, "The Icarus Deception"?

    Here is an excerpt from Alexandra Alter's article, Your E-book Is Reading You:

    There are some 40 million e-readers and 65 million tablets in use in the U.S., according to analysts at Forrester Research. In the first quarter of 2012, e-books generated $282 million in sales, compared with $230 million for adult hardcover books, the Association of American Publishers recently found.

    Meanwhile, the shift to digital books has fueled an arms race among digital start-ups seeking to cash in on the massive pool of data collected by e-reading devices and reading apps. New e-reading services, which allow readers to purchase and store books in a digital library and read them on different devices, have some of the most sophisticated reader tracking software. The digital reading platform Copia, which has 50,000 subscribers, collects detailed demographic and reading data—including the age, gender and school affiliation of people who bought particular titles, as well as how many times the books were downloaded, opened and read—and shares its findings with publishers. Copia aggregates the data, so that individual users aren't identifiable, and shares that information with publishers that request it.

    (, July 19, 2012.)

    I am thinking of starting out with shorter stories (see "Kindle Singles: compelling ideas at their natural length") with a twist, like the e-book, Tea Party Fairy Tales. I want to create a Tea Party Manifesto in order to connect tea enthusiasts around the globe. My vision: Tea For The Win! My mission: "Tea53"...

    So far, I have ordered the following e-books:



    Do you think it will be a "walk in the park"?

    Animation Boot Sequence of Bookeen Cybook Odyssey powered by HSIS



    After a conversation with Tod (author and app entrepreneur), I am really motivated to publish an e-book (electronic book) in the near future. The topic of the first book will be my passion for tea with a twist...

    I am interested in getting input on the topic and for example the following things:


    • Self-publishing tools?
    • Price - freemium version?
    • Distribution - through Amazon and other channels?
    • Lenght of the book?
    • Different formats (audio, video, text)?
    • Guest writers and additional contributors, e.g., illustrators?
    • Reviewers and book readers?
    • Donations, crowdfunding, etc.?



    I will be in touch with fine folks like David Siteman Garland, Gary VaynerchukJim Kukral, Maritza Parraand Timothy Ferriss.

    Maybe I should attend a "self-publishing boot camp for authors"? I am planning to promote my future book via social media channels.

    I am writing down my thoughts in my Field Notes memo & workbook...

    Field Notes Memo Book

    Field Notes Memo Book